Meet The Team
We love what we do and we seek to be inspired!
We at IC Qual understand the importance of coexisting & collaborating through trust & positive attitudes. We always consider ourselves as a team of each research project (not just suppliers) with
Widya (Knowledge)
Sets of facts, information, & skills gained through experience
Visi (Vision)
Fully present eyesight in observing what’s beyond
Nurani (Conscience)
Listen to guiding inner voice
Our Team
Mira Arsanti Setiarto
Founder & Research Director
Mira Arsanti Setiarto
Founder & Research Director
Specialized in qualitative research since 2006, she has handled many studies across many categories: FMCG, pharmaceutical, financial product & services, technology, e-commerce, social media, apps & many more.
Highly experienced with motivational studies across many targets: women, men, young adults, teenagers, kids, & high net worth individuals ranging from exploratory, tactical, to strategic
She works with many end clients & research partners locally & across the region, becomes lead moderator & longtime partner, has designed and or moderated hundreds of consumer encounters: in facilities, in homes, in cars, in purchase channels, anywhere it can be across major regions in Indonesia
Mira is a dog & bunny lover who enjoys interacting with them, inspires her to be less rationalizing & more spontaneous. After all not everything in life has to be analyzed & prepared!
Pirma Sinaga
Research Manager
Pirma Sinaga
Research Manager
Has been in qualitative research industry since 2011 with her first exposure had been started long before that in her college years (as an intern for content analysis).
She’s a very experienced project manager & will be more than happy to advise you with most efficient approach & itinerary
Pirma supervises team of project management consisting of field supervisor, recruiters, research associate, & young interns
Pirma has been fascinated with Japan since she was a child, a big fan of Japanese comics & anime which makes her feel being in a magical world!
Seisar Winengku Handani
Sr. Research Associate
Seisar Winengku Handani
Sr. Research Associate
Holds master degree in psychology, Hani has high passion in understanding human behavior.
During her new role as a qualitative researcher, her detail oriented attitude has made her a fast learner to become our reliable personnel when it comes to project management
Hani is passionate with healthy living – healthy foods, regular exercise—and really pays attention to what’s getting into her body, which according to her helps her in balancing her life guilt!
Siti Aisha Irisca Salim
Research Associate
Siti Aisha Irisca Salim
Research Associate
Graduated from Pelita Harapan University majoring in Food Technology, has been interested in research since her college years. She's a highly enthusiast newbie in market research industry & during her first year, she greatly grows tremendous interest towards the industry and has become reliable project & pre task management especially for studies involving youths.
On her spare time, Irisca really enjoys café hopping for her love of foods
Dian Wahyu Murti
Research Assistant
Dian Wahyu Murti
Research Assistant
Dian has long time experience in finance, administration & secretarial duties. Now she’s enjoying her new stint in dealing with field team & our other third parties. She ensures all the logistic related to be well organized & prepared to smoothen the research process
Dian loves cooking & trying out new recipes. It helps her stimulating her creativity and enjoying every bit of the process which she believes as relieving the stress!