About Us

We are local qualitative boutique established in 2018 based on the passion to create more personalized approach to our clients. Despite us becoming newbie in the business, our team has been with the industry for more than a decade, working with dozens of companies, both multi nationals & locals. And some of them have been regularly partnering with us ever since

We are I C which stands for Inner Cite. See what’s revealed but there’s always more than what’s heard through human’s responses

Thinking about what matters, we’re sincerely curious about human behavior

Beyond humans, there’s a need of contextual understanding & viewing many perspectives that come with it

In order to understand, one must comprehend. And in order to comprehend, one must listen & put self in other’s shoes